Explaining cookies on our website
When you visit our Website we issue a “cookie” file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information. Cookies enable us to: improve the use of our Website; to recognise your computer; to store settings to help facilitate your use of our Website; and to deliver a better and more personalised service.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as the ability to pre-fill the enquiry forms with your details, thus preventing the need to re-input them each time you need to contact us.
- To enable the delivery of functionality that improves the ease and speed of using the Website (see above).
- To enable us to track the relative popularity of disparate parts of our Website. This in turn enables us to concentrate our efforts on developing those parts of the Website that are generating the greatest consumer demand.
Third Party Cookies
We also use third party cookies on our Website for various purposes, examples detailed below:
Automatic Logging of Session Data
We automatically log generic information about your computer and your computer’s connection to the Internet which we call “session data”. Session data consists of things such as device information, IP address, operating system and browser software information, and the activities conducted by you while on our Website. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the Website the user wishes to view. We collect session data because it helps us to analyse such things as what items visitors are likely to click on most, the way visitors are clicking through the Website, how many visitors are surfing to various pages on the Website, how long visitors to the Website are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor’s Internet Service provider (ISP) and the approximate geographical location of his or her point of connectivity. We also use session data to help prevent fraud and unauthorised use of our Website.
For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/
List of example cookies used on our site:
|Company||3rd Party Generated Cookie||System||Cookie Name||Cookie Type||Purpose / How we use|
|Y||Auto Trader||__utmz||Persistent||Google analytics|
|Y||Auto Trader||__utmc||Session||Google analytics|
|Y||Auto Trader||__utmb||Persistent||Google analytics|
|Y||Auto Trader||__utma||Persistent||Google analytics|